Measuring What Matters

By Guy Higgins

I recently read an article, I’m Sorry But Those Are Vanity Metrics. I thought that the premise of the article was a very good one – will your metrics help you run your company or organization better, or are they a way to compare your company to your competition?

That question is important because the future of your company is more closely related to how well your company is being run than it is to how well you’re doing with respect to your competition. Certainly, how well you’re competing is important, but if your company is merely the best buggy-whip maker, your future doesn’t extend very far past lunchtime. Continue reading

Measure – Matter – Measure

By Guy Higgins

Last week, I came across an aviation article that urged airlines to adopt AoA (Angle of Attack)* as one of the “metrics” monitored by pilots to ensure proper airplane performance. AoA is very useful because it is self-compensating for airplane weight and remains an accurate indicator of wing stall. In fact, for practical purposes, the AoA for maximum range airspeed is always the same even though the actual airspeed varies with airplane weight. The same is true for maximum endurance airspeed and stall airspeed. AoA is a seriously cool, real-time, self-compensating metric for pilots.

Okay, fine – what has that got to do with non-aviation (which is a very large domain – sort of like non-dandelions)? To answer that, let’s look at the title of this post – Measure – Matter – Measure. We’ve all heard that what gets measured gets managed, and I think that is certainly true. The question I want to explore is whether or not what gets measured actually matters. Continue reading